There is no doubt that video content is the future of marketing and advertising. 96% of people watch tutorial videos to know about a service or product.
But, to stand out in the competitive digital market, you have to deliver something impressive, informative, and engaging.
Slideshow videos are a great way to engage your audience and deliver your message. They have many benefits that can help you grow your business.
What Is Slideshow Video?
A slideshow video is a short video that uses a series of images or photos in sequence to tell a story or highlight an idea. This format has been around for decades but has recently seen a resurgence because it’s so easy to create and share on social media platforms such as Instagram, Facebook, and Twitter.
10 Benefits of Slideshow Video for Your Business
Slideshow videos are a new trend in video marketing. They are short and to the point, making them perfect for social media posts. Slideshow videos can generate more shares than any other type of content.
Here are 10 benefits of slideshow video for your business:
1. Super Easy to Create
Slideshow videos are not just visually appealing but are also easy to create. Creating slideshow videos does not need any specific skills.
To create slideshow videos, you need a user-friendly Slideshow Maker and basic computer skills to use that tool. You can also find many online video editing tools that can help you make it in 10 to 20 minutes with the help of their pre-made templates.
2. Engaging Audience
Slideshow videos are excellent for engaging with audiences. They help the audience stay focused on the video and its message.
Slideshows provide a visual representation of the story that’s being told. This can be used to help people connect with your brand’s emotions and provide a seamless flow of information.
As we know, the human attention span is very fickle. This is why you need to hook your viewers in your video and the transition of slides can be a great way to grab viewers’ attention for a long time.
3. Easier to Watch
People don’t like long boring promotional ads. However, Slideshows are much easier to watch than text-heavy videos or long-drawn-out videos that go on for hours without any breaks.
This makes them perfect for those who want to watch a video but don’t have much time on their hands or don’t want to spend hours watching something in one sitting. Quick and to-the-point, slideshow videos are much more interesting and appealing to the eyes.
4. Show Multiple Products and Services in Single Video
Including slideshow videos in your video marketing campaign is a great idea since it allows you to exhibit all of your products and services in one video. With that kind of video, your users will save time by not having to go from one video to the next.
Slideshow videos can be created to be more engaging by using important visuals, audio, and text. As a result, customers will be more interested in your company’s products and services. However, remember that your slideshow video should be updated regularly as you add and edit your products and services.
5. Rank Higher on Google
Every business focuses on ranking higher on google. It helps businesses to get more organic traffic to their website.
As Semrush’s study shows, the time on site, bounce rate, and video on the page are Google’s ranking factors. Visitors will spend more time on your website if you use slideshow videos. As a result, more visibility creates confidence and informs Google that your website contains valuable material.
So, If you embed a slideshow video on your website, you’re more likely to rank #1 on Google.
6. Offer Advanced Analytics
You have probably noticed that many businesses include a slideshow gallery on their website’s home page. This helps in data collection and analysis for the products and services.
To know how this approach works, examine the percentage of views and likes received on each presentation page. This will give you an understanding of what your buyers prefer to watch.
It also assists in determining which of the products and services are highly popular among your audience and what steps you need to take for a bigger impact.
7. Multiple Customization Option
You can customize a slideshow video to highlight your products and services the way you prefer. A collection of attributes, such as adding text, selecting a color, font, using bullets, light background visuals, clip, music, and transition, is suited to the way you would like the video to appear in front of the users.
Create a storyline for the buyers that is simple to understand.
8. Perfect for Social Media Platforms
Social media platforms are shifting their focus from text or image-based content to videos. The algorithm of almost every social media is working on consistency and engagement.
But it’s difficult to create and post videos on social media with consistency as it takes a lot of time to make a video. Slideshow videos can easily solve this problem because they are engaging and easy to create.
9. Perfect for Email Campaigns
As we know, slideshow videos are shorter than other video formats. Due to its shorter size, it can easily be embedded into emails.
According to WordStream, an initial email with a video receives an increased click-through rate of 96%. Using slideshow videos in your email campaign can be a terrific approach to differentiate yourself from the competitors and get your point out.
If you are planning to launch a new product in the next month, it could be a great idea to involve your email subscribers with the sequence of slideshow videos via email campaign. Loyal customers may show their interest in the product and generate word-of-mouth marketing.
Apart from the new product launch, you can also use slideshow videos in a weekly newsletter, event announcements, personalized mail (birthday or festival wish), and many other email campaigns.
10. Builds Brand Trust
Videos can help viewers to connect with a business and build trust. Videos inform and engage your customers, which helps build the foundation of trust.
Being honest is key to building trust with customers. When it comes to video format for the brand story, Slideshow videos should be your first choice.
Here are a few types of slideshow videos you can make to build trust with your audience:
- Customer testimonials
- Company’s Achievements
- Product explainer
- List of products
- Brand story with Mission, vision, values
- The team behind products and the company
- Event recap
There are many video formats available to grow your business. Slideshow videos are one of them that provides several advantages for establishing your brand. They are not just simple to create but also entertaining to watch.
We hope that the benefits listed above convinced you to use slideshow videos to grow your business.